Technology
Technology is one of the fastest moving, exciting and dynamic industries in the world. Products are constantly evolving and innovation never stands still. Animation can play a vital role in explaining your latest product and how it can impact your industry.
Our Partners
Animation in Technology
What many tech companies need is a tool to demonstrate their latest innovations and products to their marketplace. This films can be short, snappy explainer videos, or more in-depth walkthrough film showing their users exactly what this latest product can do.
As you can see from the examples on our website, there is no one-size-fits-all approach to our animation, Everything we make is bespoke and tailored to exactly what you need. We adopt your brand style and develop your animated identity.
Why Should My Tech Company Use Animation?
The possibilities in what you can create using animation are endless. If you have a product that is constantly evolving, animation makes it easy and cost effective to tweak your messaging and update your product as it develops. Your customers will have a simple, digestible form of communication to understand exactly what you do and how it works. Your animation can be used on your website, on your social media and even at trade shows and events.
Stories Behind the Screen
Go behind the scenes of our projects and learn how we transform complex topics into compelling visual stories.
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Citeline (Pharma Intelligence)
Problem
We have created over 40 films for the pharmaceutical giant on topics covering the whole biomedical landscape. These explainer videos are pure motion graphics with a scientific, futuristic flare. They are short, snappy and used across the world.
Solution
“Infocandy never fail to deliver. They take a rough set of notes, form it into a script and turn around stunning animations in next to no time. We have been working with them for years.”
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Nuclear Waste Services
Problem
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
Solution
“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
Technology Portfolio
Ask AstraZeneca
Skipta - Featured Discussions
Roche - Frequently Asked Questions
Eco Printers
Informa - Going Green
Sandhata DevOps
An Introduction to Millstream
Sharebee
How we make your animation
Our proven step-by-step process for delivering high-quality animated videos, on time and aligned with your objectives.
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Initial Meeting
A meeting to chat about your film so we know exactly what you want to get out of it. We’ll discuss audience, art style, length and where the film will be shown. -
Script
Some clients like to write this themselves, some like us to do it. That’s totally up to you. If you’d like us to help you out all we need is a few bullet points about what you’d like to say. -
Storyboard
Armed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage your film to flow. You are welcome to make as many edits as necessary at this stage. -
Style Frame
To make sure you are happy with the look and feel of your film, we will take a frame from the storyboard and create three fully designed versions for you to choose your style from. -
Animation
With the script, storyboard and style frames all approved by you, we’ll then turn this into your film. We’ll handle everything from sound, voice overs, animation and editing. -
Final Delivery
You’ll have the opportunity to make any final tweaks to the film before we then render out your final product in the formats you want for you to keep forever.
Trusted by Our Clients
Genuine testimonials from partners who've seen measurable results from our animated explainer videos.
86%
Using videos on landing pages will increase your sales conversions by up to 86% with 7/8 customers saying they are more likely to trust a brand after watching a video.
53x
Google is 53 times more likely to discover your website if your front page includes a content-related video.
Do I need an animation?
People watch animations because…
- They don’t want to spend a lot of time reading through reams of text
- They find them easier to digest than text-based marketing messages
- They want to learn about a subject or a business in a fun and creative way
Your company should use animated videos because…
You can cut through different languages and cultures
No matter what language your audience speak and no matter what culture they are a part of, an animation can explain your message in a simple and understandable way, using characters and motion graphics to get your message across.
If your company is talking to people across the globe, our agency creates videos that are the ideal way to communicate your message in a way that everybody can understand.
Videos can go viral
Animated videos can be funny, engaging, and emotionally powerful. If they strike a chord with members of your audience, not only will they be remembered, but also shared on their social media channels. This is great news for you as your message can spread far and wide and you could increase your audience base as a consequence.
Google loves videos
There are lots of statistics online that prove the effectiveness of videos when trying to push a website up Google’s search rankings. Animated videos are good for your SEO because they can drive traffic to your website if they are used on your social media channels and they can keep people on your website for longer if you have videos for them to watch on your site pages.
So, if your website isn’t performing very well on Google and you would like to rise above your nearest competitors, animated videos are an excellent way to help you climb higher and boost your profile.
What Can Your Animation Be Used For?
For most companies, animated videos are a valuable tool for marketing. So, if you’re looking to promote your charity in an innovative and entertaining way, the awareness, fundraising or educational content that we can create for you are definitely the way to go. Outside of sales and marketing, there are other uses for explainer videos. These can include:
How-to-videos that explain how your company works
Explanations about your company or product for industry presentations
Fundraising support and PR exposure
Reasons for people and partners to invest in your idea
So, if you need to communicate a particular message to any potential clients or stakeholders involved with your business, tell us about your needs and we will create something amazing for you.
Get In Touch With Our Agency
Animations are a valuable asset for all companies, whether you’re based in Bristol, London, elsewhere in the UK or internationally. If you would like to know more about what we can do for you, check out the rest of our portfolio and get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@www.infocandy.co.uk.
General Questions
Get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@infocandy.co.uk
Our prices for a typical 1 – 3 minute explainer style animation range from £2,000 – £10,000 depending on the level of complexity required and the amount of design development is needed. For the level of quality you receive, we are one of the best value studios around.
We have a tried and tested work flow that we have been honing for over a decade. Every client comes to us at a different stage, but we can handle the lot. See “Our Process” above for some more details.
We will usually recommend allowing four to six weeks for the full production. Depending on your style and how much development work is needed, we can often turn things around faster than this if you know what you want in advance.
That is really up to you. We love clients that are passionate about their brand and want everything to be just so, and we welcome their input and feedback throughout the production process. Equally, if you prefer to go into detail about how you want it to look right at the start, and then just leave us to get on with it that works for us to.
This will depend on the purpose of your film. If you are promoting a new product or service, we will normally suggest a running time around two minutes. If your film is intended to educate and explain how a complicated feature works, this may mean a longer running time. We have made 10 second viral clips for social media and 20 minute detailed walkthrough animations of complicated concepts, and everything in-between.
Unlike many studios, Infocandy do not hold the licence to your film after the project has been completed. We grant you full ownership in perpetuity once the final invoice has been paid, meaning you don’t get hit with unexpected costs to keep using your film later down the line.
As standard, we will keep a backup copy of all your animation files for three years following delivery. This means if something changes in your brand or your messaging a year after you have received your final film, we’ll be able to simply and cheaply edit your film for you without you having to start from scratch.
